ACLU of Oregon 2025 Fall/Winter Campaign

In the fall of 2025, I collaborated with the ACLU of Oregon on their year-end messaging, creating a cohesive suite of assets to energize and, activate, and inspire new and current supporters.

Brief

The 2025 campaign spotlighted community organizing, referencing protests happening across the country in response to injustices under the current administration. With a courageous frog at their center (a reference to the Portland Frog), a group of animals marches together, united in their advocacy. Their protest signs reference several of the ACLU's focus areas, including immigrants' rights, reproductive freedom, LGBTQ+ equality, and more.

To root the illustrations in Oregonian identity, all the animals featured are native species.

Poster

The accompanying campaign poster places the animal protesters in a cozy village setting, celebrating the impact of small-town organizing.

Alongside the direct mail assets, I created a collection of clipart elements borrowed from the poster/postcard for the ACLU's development team to use in social media marketing.